Hi, I’m Damian Santiago, nice to meet you!
For over a decade, I’ve lived and breathed franchising. I’ve sat across from franchisors trying to find their next great owners, and from franchisees wondering if they made the right choice. Over time, one thing became clear: there’s no such thing as a one-size-fits-all franchise.
What we’ve seen again and again is that success in franchising isn’t just about the brand, it’s about fit. The right person with the right business can do incredible things. The wrong match? Well, let’s just say it can make for some interesting dinner conversations.
That’s why we started Franchise Fit Finder™, to bring some heart, clarity, and (let’s be honest) sanity to the process.
About the Franchise Fit Finder™ Quiz
Built on years of experience with franchisors and franchisees, we developed a 48-question self-assessment rooted in behavioral psychology and real-world franchise data. The quiz uncovers a person’s motivations, personality traits, and decision-making style, then aligns those insights with the types of franchises where they’re most likely to thrive.
It isn’t a gimmicky “Which franchise are you?” quiz. It’s a research-informed tool that builds self-awareness, narrows the search, and adds confidence and clarity to every step. Real success isn’t just profit, it’s fit, fulfillment, and waking up excited about what you’ve built.